Garrett Prince is a Creative Director & Designer based in Oakland, CA.
Currently leading Internal Brand at Cash App designing brand collateral for corporate leadership, elevating internal communications and building delightful employee experiences.
Garrett holds an expertise in leading teams, directing and designing memorable and cohesive brand experiences across a variety of mediums, including: digital, print, presentations, installations and physical goods.
Celebrating Cash App turning 10 years, we partnered with the Employee Engagement & Experience team to design 10 one of a kind artifacts for an employee giveaway. Each artifact design was inspired by Cash App, time or the number 10. We also designed an internal zine featuring the artifacts, employee portraits, memories and reflections over the past 10 years.
10 Years of Cash App
Creative Direction: Garrett Prince
Design: Sydney Goldstein, Gabrielle Widjaja, renald Louissaint
Soap Design: Wary Meyers
Creative Production: Jose Diaz
Photography: Irida Mete, Paul Carter, Hayden Dib
Block hosted its 2022 Investor Day for the first time in five years. Our management team provided an overview of the company’s purpose and strategy, financials, and key business and product initiatives across Block and each of its ecosystems. We told the Cash App product journey through a series of animated illustrations, 3D assets and data visualizations. Video and animations were designed in partnership with Bonfire Labs.
Block Investor Day–Cash App
Creative Direction: Garrett Prince
3D Design: Sekani Solomon
Creative Studio: Bonfire Labs
An internal highlights reel celebrating some of Cash App’s most significant milestones in 2022. This reel was streamed live internally during our end of year leadership presentation. The brand was designed as a framing mechanism for squash and stretch animations where color helped connect various works. Video and animations were designed in partnership with Laundry Studios.
Cash App End of Year Highlights
Creative Direction: Garrett Prince
Design: Sydney Goldstein
Video: Laundry Studios
A yearly event for the Cash App design team meant to spur innovation. Event themes include: gathering together, promoting collaboration and having fun. Each year our brand needed to remain flexible and adaptive to fit a variety of presentations, environmental graphics and physical goods.
Cash App Design Week
Creative Direction: Garrett Prince
Design: Gabrielle Widjaja, Sydney Goldstein, Yaya Xu
Inspired by Dropbox’s 2017 company rebrand, highlighting creative energy. We designed a series of custom bags for employees to promote and garner excitement surrounding the campaign internally. Each interior bag flap was designed with a unique creative energy abstraction, giving every employee an opportunity to select the energy they resonated with most. Designed in partnership with Joshuvela.
Creative Energy
Creative Direction & Design: Garrett Prince
Consulting & Manufacturing: Joshuvela
Photography: Chris Behroozian
Brand collateral for Dropbox’s recruiting booth at Grace Hopper Celebration, including a unique keepsake of portraits and insights from women at Dropbox. Designs were inspired by Grace Hopper, what makes Dropbox a unique company to work for and highlighted Dropbox’s pursuit supporting women in technology.
Grace Hopper Celebration
Creative Direction & Design: Garrett Prince
Creative Production: Hannah Laetz
Photography: Chris Behroozian
Groundwork was a guidebook developed to reintroduce Dropbox’s company values. Employees were having a difficult time resonating with our company values and this effort helped better contextualize our values with practical ways to put them into practice at work.
Groundwork
Design & Illustration: Garrett Prince
Creative Copywriting: Tiffani Jones Brown
As a way to show gratitude to our employees, we partnered with Dropbox leadership to design a series of unique gifts inspired by wellness. Four unique archetypes were developed to create a more individualized experience for employees. Every kit included a bespoke item connected to one of our wellness archetypes. Kits were distributed in-office accompanied by a branded physical installation inspired by the serenity of nature. Kits were designed in partnership with Misc. Goods Co.
Dropbox Wellness Kits
Creative Direction & Design: Garrett Prince
Consulting & Manufacturing: Misc. Goods Co.
Creative Production: Tiffany Miller
Photography: Chris Behroozian, Tanner Godarzi